The Whole Leaf

Bathed in Northerly sun and offering a place to relax within white space and greenery, The Whole Leaf offers organic whole foods to passers by.

Run by a dynamo of a woman, you’ll often see Ash dashing in and out with new palms in her hands, most probably on her way to set up another beautiful wedding somewhere along the coast. Come in, pull up a seat and enjoy some decent nourishing food while watching the locals ebb to and fro.

Branding Identity, Materials, Signage, Stationery

Chosen Concept: Combining various hand lettering to express both the unique personality and friendliness envisioned. Coupled with a set of slightly geometric logo marks gives the suite both visual interest and creative potential moving forward. Marks originate from the break down of a leaf icon.