THE BASIN DINING ROOM
Unparalleled views of the beach, migrating whales and laid back charm… what’s not to love?
After successfully owning and running various restaurants on the Northern Beaches of Sydney, hospitality power couple Doug and Kylie Fraser’s latest venture places patrons front and centre to enjoy views to the horizon while sipping a signature cocktail in the coastal breeze.
Branding, Materials, Signage, Stationery, Website
Chosen Concept: Moving away from the typical blues when developing a colour palette for a venue next to the ocean, reflecting rather on the natural tones in the surrounding bushland and sand dunes. A dramatic script font to bring personality, but pared back with a simple sans serif to provide clarity. The restaurant is blessed with front row seats to watch whales migrate each year, so a whale icon was developed and used as a monogram across different touchpoints.
Image Credits - Jason Corroto
