Shift
We all see projects going up within our cities. One day there’s nothing there and the next a building that integrates technology and transport in and around it. Before that gets the sign off there’s the vision that has to be approved.
Shift helps that vision come to life, bringing first tier companies to the forefront by showcasing major infrastructure projects through 3D and 4D imaging. Shifting trajectories up, up and in to the sightline of all of us.
Branding Identity, Materials, Stationery, Website
Chosen Concept: Bold and loud. With the inclusion of an exclamation mark, the logo states its strength. Strength of ability and skill. Additionally turning the ‘I’ on its head reflects the changing of ones perspective - quite literally turning the tables on what quality affordable media can be, and just as importantly, the impact it can make.
